You've heard the term "Beer O'Clock" or "Beer Thirty". It's basically something someone says to excuse why their drinking at like noon. Well now there's an official time for Beer O'Clock and it's...6:31pm on Friday. 

Beer1
loading...

This is according to a new survey about beer in general. The survey also revealed 52% of people say TASTE is the number one factor for them when they pick a beer. One out of three people say they're intimidated by craft beers and the average person switches their favorite beer every four years. 

Brobible has other results from the survey including what kind of beer you drink says about you.

More From 96.7 The River