![Granite City Rewind: Remember When Elvira Stopped In St. Cloud?](http://townsquare.media/site/65/files/2023/02/attachment-GettyImages-2008120.jpg?w=980&q=75)
Granite City Rewind: Remember When Elvira Stopped In St. Cloud?
I caught a post last night on the Old St. Cloud Minnesota Facebook group that involved Elvira, who made a stop in St. Cloud back in the 90s, in an effort to promote her partnership with Cold Spring Brewing, which was at the time making her beer, Elvira's Night Brew.
![96.7 The River logo](https://townsquare.media/wp-content/uploads/2019/05/KZRVFM.png?w=100)
Elvira had long been known at that point in her career as a spokesperson for Coors, was dropped by Coors, and was sought out by the newly purchased Cold Spring Brewery for a dark beer, which was to be called Elvira's Night Brew.
The beer, like the visit to St. Cloud, was short-lived. According to BeerAdvocate.com "But the specialty beer market at the time was reaching a saturation point, and the brand was short-lived. Elvira's publicity campaign reached its nadir when she was barred from the Great American Beer Festival in Denver for her too-revealing costume."
While the beer wasn't around for long, its legacy lives on through the internet and fans of both craft beer and Elvira.
A quick Google search of Elvira and Night Brew showed collectibles for sale through eBay, and pages upon pages of information about Elvira and her days as a spokesperson for Coors.
While the items themselves maybe aren't worth a ton of cash, it might be enough to buy a case or two of beer, her trip to St. Cloud and partnership with Cold Spring Brewery is a piece of history in the Granite City.
LOOK: 40 Discontinued & Special Edition Kellogg's Cereals
LOOK: Food history from the year you were born
More From 96.7 The River
![What You Need To Know About This Weekend’s Firefest Concert](http://townsquare.media/site/65/files/2021/07/attachment-It-Felt-So-Good-to-Be-Back-in-Front-of-This-Stage.jpg?w=980&q=75)
![Yum! Minnesota Woman Creating ‘Ultimate Minnesota Pie Bucket List’](http://townsquare.media/site/65/files/2024/05/attachment-Image-Credit-priscilla-du-preez-via-unsplash-Canva.jpg?w=980&q=75)
![Monticello Lions Brewfest 2024: Your Ultimate Guide To Craft Beer Fun](http://townsquare.media/site/65/files/2024/05/attachment-julian-hochgesang-via-unsplash.jpg?w=980&q=75)
![Did You Know That Central Minnesota Has A ‘Grasshopper’ Chapel?](http://townsquare.media/site/65/files/2024/04/attachment-Assumption-Church.jpg?w=980&q=75)
![Little Sisters Ringing In New Year With Move](http://townsquare.media/site/67/files/2023/12/attachment-DSC01585.jpg?w=980&q=75)
![Choad’s N/A Beer of the Month is Groovy!](http://townsquare.media/site/66/files/2023/11/attachment-IMG_20231022_183917613_HDR.jpg?w=980&q=75)
![Minnesota Among the Top States for Beer Lovers](http://townsquare.media/site/730/files/2023/04/attachment-Untitled-design3.jpg?w=980&q=75)
![The Strange Beverage That’s Only Sold Here in Minnesota](http://townsquare.media/site/719/files/2023/03/attachment-MN-Strange-Beverage.jpg?w=980&q=75)
![This St. Cloud Brewery Is Bringing Back A Pickle-Based Beer This Week](http://townsquare.media/site/65/files/2023/06/attachment-teo-do-rio-EUO7L470LXk-unsplash.jpg?w=980&q=75)