Nothing seems to get more attention in St. Cloud and surrounding area than a new restaurant or food business. And this one is getting a lot of attention, especially this time of year.  It's a great time to get something new for your holiday dessert!

They are now open, and for their first day, today, Friday they are open until Midnight.  Get in there, try some cookies and pick some up for your Christmas get-together.  Or- just grab a few for yourself! (I won't tell- no judgment).  You do you!

If you are unfamiliar with Crumbl Cookies the way I would describe it is Sprinkle Cupcakes in cookie form.  They are gourmet, delicious, warm and delightful.  Crumbl Cookies were founded by Jason McGowan and Sawyer Hemsley in 2017.  They went viral after a Tik Tok video and it grew from there.

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According to a story on ABC News, this is how you start a new business, at least this one:

Gain over a million TikTok followers and become the fastest-growing cookie company in the nation – that's exactly how the cookie crumbled for cookie company Crumbl.

Founders Jason McGowan and Sawyer Hemsley started their cookie company, Crumbl, in 2017 as a side hustle. The two entrepreneurs didn't have a background in baking – and took an interesting approach in perfecting their cookie recipe.

The research they did was totally from popular opinion.  Trying so many different types of recipes for the same cookie and testing it out on people just passing by.  That is how you come up with the "perfect cookie".

Crumbl Cookies are easy to order with lots of options.  There is in-store, delivery, curbside, catering, gift cards, and they do ship as well- wherever you'd like.  Great gift ideas.  Their website has this statement about the variety of cookies they make:

Each week, our menu rotates to give you 4-5 different specialty flavors to taste and enjoy. But don’t worry, our famous Milk Chocolate Chip will always be available for you to enjoy!

Looks like it's never the same place twice, which is really alright.  But they do have their staples.  New flavors come out every Sunday according to their website.  Perfect day.

This store is located in the Rivertown Village complex near Old Navy and Chipotle in St. Cloud.

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