‘New’ St. Cloud Holiday Gets Changed To Circle K

One of the newer Holiday Stationstores in Central Minnesota is being rebranded to a Circle K. The Holiday off I-94 in South St. Cloud is currently being rebranded to match the other area stores, going from Holiday to Circle K.

Most Central Minnesota Stores Have Rebranded

Many area Holiday gas stations have rebranded as Circle K's, and the Holiday off I-94 is one of the last stores in the St. Cloud area to be rebranded. Part of that has to do with the age of the store, as the store is relatively new.

Most of the rebranding that is taking place has to do with signage both at the pumps and on the building and canopy.

On Friday, there was a signage company switching over the light-up sign off the interstate, as well as the lower sign off County Road 75.

Stores Are Open During The Switch

Earlier this month the Holiday off Waite Ave in St. Cloud switched over to a Circle K while the store remained open for customers; that rebrand was more intensive, with a canopy change and new signage across the storefront.

The I-94 store is still open, and customers can still fill up during the transition.

A Long Time Coming

The change was announced back in 2024: Circle K would be taking over the retired Holiday brand. However, Holiday was acquired by Circle K's parent company, Alimentation Couche-Tard, back in 2017.

On top of the rebranding of the stores, there is a new rewards program called Inner Circle that offers customers different savings, including savings on gas, as well as food promotions.

You can learn more about Inner Circle rewards here. 

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