When you hear the phrase "you betcha", your mind probably associates it with a conversation taking place in the Midwest. Or if you are like millions of people online, you probably think of the most relatable content on social media.

You Betcha!, based out of Fargo, North Dakota, just celebrated their two year anniversary as an online brand this summer. The team lead by Myles the You Betcha Guy, puts out new videos and podcasts online every week, in addition to the recent addition of weeknight live streams on Twitch. All of which are centered around life in the Midwest, and drinking Busch Light.

But the brand's success isn't all online, as of August they moved into the physical retail space. Their merchandise director, Ryan the T-Shirt Guy, made the announcement earlier in the month that their popular line of shirts would be for sale in Scheels stores all across the Midwest.

I scoped out the Scheels store in St. Cloud to see what styles made it to the show floor and found four different designs centered around Busch Light (Lattes) sitting under a "trend alert" sign. My only grievance with this was that the display was tucked away in the back corner of the store, and the mannequin didn't have one on. These shirts, and this brand, deserve to be set up in the middle of the main aisle.

You Betcha! is a brand I have loved from the second I discovered them two years ago. They were the first online brand I had seen (other than the radio station I create local content for) that catered to the Midwest demographic. With every video, podcast, stream, and t-shirt, they hit the nail on the head as to what it's like to love living in the Midwest.

As far as the merchandise goes, I have more You Betcha! shirts, sweatshirts, and hats than I can count and I love every piece. I had a coworker point out to me last week that there hadn't been a day I wasn't wearing something from this brand. It's all just so comfortable.

The selection at Scheels at the moment is just the tip of the iceberg of what the brand has available, but it's nice to be able to pick up a piece when the "merch is closed" online. I can't wait to see what designs come to the stores next, and what big milestones the brand continues to hit.

Ope, and before I forget, here is a few You Betcha! videos you should watch if you haven't seen any. Or rewatch because they're hilarious.

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