It's their Neighborhood Drink of the Month.

Applebee's will be offering $2 Sam Adams Octoberfest all September long, though the restaurant chain does suggest checking with your local Applebee's to confirm they sell it.

Sam Adams is a Boston-based brewing company, and their Octoberfest is only produced through August and available to purchase through November.

For its part, Applebee's Neighborhood Drink of the Month has proven wildly successful with previous drink specials including $1 margaritas, $2 Absolut Vodka Lemonades, $1 Bahama Mamas, and $1 Long Island iced teas.

Personally, I'm a pretty ardent craft beer enthusiast myself, so if I may suggest some Sam Adams alternatives: St. Cloud's Beaver Island Brewing offers a killer Octoberfest; Copper Trail Brewing in Alexandria has an awesome milk chocolate stout (and they're on The Value Connection!); and if you're really feeling adventurous, Inbound Brew Co. in Minneapolis has a limited release Sweet Potato Spice Milk Stout!

But, whatever -- $2 beer is $2 beer.