Minnesota Based National Company Makes Move to Increase Business

One of Minnesota’s biggest companies is shifting some roles within their company to handle a new item that is hitting the marketplace.  

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Best Buy is training 30,000 of their employees to sale and repair the Microsoft AI laptops called CoPilot+. This measure is the company's largest venture like this in at least 10 years. 

Bloomberg reports that Best Buy has the rights to sell 40% of these new laptop models, which could put some wind in the sails of the company who has had ten consecutive quarters of underperformance.  

In the last couple of weeks, Best Buy completed their latest round of layoffs and job restructuring. Most of the more recent jobs that were eliminated or altered were from a division called “designers”, who went into customers' homes to help them figure out which products would best suit their needs and design the layout in the customer's home.  

Best Buy stated publicly that some of their designers had been moved to other parts of the company.  

Best Buy saw dramatic increases in sales during covid with so many people working from home. Now that people are returning to work more and we’re not isolated like we were, sales have declined, which has led to job cuts. 

The 7th generation of the CoPilot laptops from Microsoft are said to have enhanced voice and image capabilities that will require a specific workforce to know these products inside and out, hence the focus of part of the company’s workforce to this specific product line.  

There seems to be a lot of excitement around the CoPilot+ changing the laptop market. If so, expect other companies to have their own versions soon, which could also be a benefit to Best Buy.